How it started
Then Sing Out Loud
Their first real adventure together was styling the band rooms for the Sing Out Loud Festival, working side by side until one in the morning. Elizabeth left that night thinking she'd just had the most fun she'd had in years. She trusted Laura so completely that she sent her own child in her care — something she'd never done with anyone. That's how fast they became a team.
Opportunity struck
Then came the email: did we know anyone in the vintage world who might want to open a shop in the little house out back? Elizabeth texted Laura, who said yes before she'd even finished asking. They painted the whole place in a single week, and on their very first day the doors opened to more than they'd ever imagined. It still feels a little like a dream — the good kind you get to keep.
Now, and what's next
These days, Mumu is a living, growing thing. Beyond the shop, you'll find Laura and Elizabeth out in the world — styling events, popping up where you'd least expect them, and still chasing the pieces that make a space feel authentic. The hunt never really ends, and that's the joy of it. Whatever comes next, it begins the way it always has: two friends who can't stop falling for beautiful things, and a community that loves them right back.